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Select panels at NAA mediaXchange 2011 focused on tablet strategies.
Session Coverage 4
Speaker Presentations 4
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Recent Webinar:
NAA Multiplatform Study
May 15, 2012
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Tablets
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Displaying 1 - 10 of 17
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February 28, 2012
NAA is tracking newspapers that have iPad products out in the marketplace. This chart will be continually updated to keep a tally on which of these tablet apps are free or paid, as well as the newspaper companies represented and external developers taking part in their creation.
February 24, 2012
The opportunity tablets represent for publishers to monetize content motivated us to launch our iMonitor™ service coincident with the introduction of the iPad in early 2010. Publishers have always represented the largest segment of McPheters & Company’s client base. While many have long struggled with ways to generate acceptable levels of profitability on the Web, the iPad came with a preloaded business model, albeit one in which publishers share a portion of their revenues.
July 18, 2011
As newspapers increasingly roll out iPad tablet apps, the functionality, design, navigation and offerings are very similar from one newspaper to the next. But there are also some marked differences that make a few stand out. This report examines the interface and design of more than 50 newspaper iPad apps to identify common ground and promising practices.
May 10, 2011
The strategies and thinking behind the U.S. newspapers' tablet solutions are as different as their geographic homes and readers. As more tablet solutions, beyond Apple's iPad, enter the marketplace and the highly touted mobile devices move closer to reaching mass audiences, newspapers are becoming a bigger part of the equation.
April 12, 2011
The flagship newspaper of Freedom Communications Inc., the Orange County Register is a daily publication with the third-highest circulation in California. During the week the OC Register’s circulation is about 250,000, rising to more than 300,000 on Sundays. Freedom is a media conglomerate with newspaper and broadcast holdings. In 2005 the company formed the separate Freedom Interactive division, which is solely responsible for the online presence of Freedom’s properties.
March 30, 2011
The third largest U.S. daily newspaper, the New York Times has a daily circulation just under 900,000 and a slightly higher 1.35 million circulation on Sundays. The well-known publication also has the most popular newspaper website nationally, receiving more than 30 million unique visitors per month.In addition to its print and web products, The Times has applications on both the iPhone and the iPad. The iPad app launched in April 2010, when the iPad first entered the market.
March 30, 2011
The Wall Street Journal, owned by Dow Jones & Co., is the largest circulation daily in the U.S. with more than 2 million subscribers and close to 400,000 online paid subscribers. The Journal launched an iPad app in April 2010 when the device entered the market. Since that launch, it has been downloaded over 1 million times. In early March, Les Hinton, CEO of Dow Jones, touted the success of the Journal’s tablet products, indicating publicly that the Journal had 200,000 paid subscribers for tablet editions.
March 21, 2011
The flagship publication of Cox Enterprises, the Atlanta Journal-Constitution is the only major daily newspaper serving Georgia’s capital area. The newspaper’s daily circulation is about 200,000, with its Sunday circulation about 300,000.
Its iPad app debuted just before Christmas on Dec. 21, 2010. The application has been free to download for the time being. Cox and AJC leadership have said they want to get the app right before putting it out as a saleable product.
March 21, 2011
Owned by Dispatch Publishing, the 140-year-old newspaper’s daily circulation is just under 200,000, with a Sunday circulation of more than 300,000. The Columbus Dispatch iPad app was one of the first newspaper apps in the market when it launched on Sept. 6, 2010. The app is free to download. Print subscribers can then enter their subscriber information and access the day’s edition for free. Non-print subscribers pay a monthly or annual fee for access.
March 21, 2011
The Norfolk, Va.-based daily newspaper is owned by Landmark Media Enterprises and has a daily circulation of more than 180,000. The newspaper’s iPad app was one of the earlier newspaper tablets on the market when it debuted on Oct. 7, 2010. The app download is free, and the monthly rate a user pays forwhether a user is a print or non-print subscriber and, therefore, determines their monthly rate.
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