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Exploring categories of tablet news consumers

December 17, 2013

Human beings like to put things in discrete categories. We are unable to avoid it, since our brains constantly deal with a flood of visual, aural and tactile data. Our grey matter needs to organize that information flow to make sense of things. A 2011 study at the University of California, Berkeley, mapped more than 1,700 categories of actions and objects in an experiment involving participants watching movie trailers while their brain activity was recorded with magnetic resonance imaging. Making sense of how people think and act is not usually easy. Marketers and brand managers have wrestled with putting human motivation and behavior into categories for years in an effort to understand customers of their products and services.

Behind the scenes of AZ Today, the new iPad newsmagazine by AZ Central’s unique newspaper-broadcast partnership

January 28, 2013

In spring 2012, brainstorming began for a new product to add to the already extensive AZ Central portfolio without duplicating any of the existing products. The goal was to demonstrate value to the market in a whole new way. It didn’t take long to look to the tablet – and to create a publication specifically tailored to it. AZ Today, which launched in December 2012, is the result. It’s best described as a nightly newsmagazine that seeks to both inform and entertain users with what’s inside.

A look back at the fall 2012 Tablet Symposium

December 26, 2012

Academics and newspaper leaders gathered at the Donald W. Reynolds Journalism Institute at the University of Missouri on Dec. 7 for a day of sessions and discussions focused on tablets and other mobile news-delivery systems.

A page from the App Store

February 28, 2012

NAA is tracking newspapers that have iPad products out in the marketplace. This chart will be continually updated to keep a tally on which of these tablet apps are free or paid, as well as the newspaper companies represented and external developers taking part in their creation.

What makes a great newspaper tablet app?

February 24, 2012

The opportunity tablets represent for publishers to monetize content motivated us to launch our iMonitor™ service coincident with the introduction of the iPad in early 2010. Publishers have always represented the largest segment of McPheters & Company’s client base. While many have long struggled with ways to generate acceptable levels of profitability on the Web, the iPad came with a preloaded business model, albeit one in which publishers share a portion of their revenues.

Examining Newspaper iPad Apps

July 18, 2011

As newspapers increasingly roll out iPad tablet apps, the functionality, design, navigation and offerings are very similar from one newspaper to the next. But there are also some marked differences that make a few stand out. This report examines the interface and design of more than 50 newspaper iPad apps to identify common ground and promising practices.

Tablets Inspire a Diversity of Strategies for Newspapers

May 10, 2011

The strategies and thinking behind the U.S. newspapers' tablet solutions are as different as their geographic homes and readers. As more tablet solutions, beyond Apple's iPad, enter the marketplace and the highly touted mobile devices move closer to reaching mass audiences, newspapers are becoming a bigger part of the equation.

Case Study: The Orange County Register

April 12, 2011

The flagship newspaper of Freedom Communications Inc., the Orange County Register is a daily publication with the third-highest circulation in California. During the week the OC Register’s circulation is about 250,000, rising to more than 300,000 on Sundays. Freedom is a media conglomerate with newspaper and broadcast holdings. In 2005 the company formed the separate Freedom Interactive division, which is solely responsible for the online presence of Freedom’s properties.

Case Study: The New York Times

March 30, 2011

The third largest U.S. daily newspaper, the New York Times has a daily circulation just under 900,000 and a slightly higher 1.35 million circulation on Sundays. The well-known publication also has the most popular newspaper website nationally, receiving more than 30 million unique visitors per month.In addition to its print and web products, The Times has applications on both the iPhone and the iPad. The iPad app launched in April 2010, when the iPad first entered the market.

Case Study: The Wall Street Journal

March 30, 2011

The Wall Street Journal, owned by Dow Jones & Co., is the largest circulation daily in the U.S. with more than 2 million subscribers and close to 400,000 online paid subscribers. The Journal launched an iPad app in April 2010 when the device entered the market. Since that launch, it has been downloaded over 1 million times. In early March, Les Hinton, CEO of Dow Jones, touted the success of the Journal’s tablet products, indicating publicly that the Journal had 200,000 paid subscribers for tablet editions.

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