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Newspaper Multiplatform Usage
This 2012 NAA study, conducted by Frank N. Magid Associates Inc., shows that users of newspaper platforms are active and highly engaged with the newspaper platforms they find convenient to use, both for news and advertising content. These consumers also act on the advertising messages presented to them, in digital and print formats.
See the compelling story of newspaper multiplatform engagement as shown in this video 4
The presentation features a look at who these users are and how they engage with newspaper content across platforms.
Download the file 4
First Published: April 11, 2012