TRENDS & NUMBERS
The Newspaper Association of America is a key resource for important industry research, including advertising, audience and circulation data. Trends & Numbers provides quick access to these facts and statistics, in addition to primary research and reports on the topics that define a changing newspaper industry.
Featured Resources
Newspaper publishers continue to grow their share of the Internet audience, attracting an average monthly audience of 110.8 million unique visitors ages 18+ to their websites in the second quarter – nearly two-thirds (64.6 percent) of all adult Internet users. That quarterly average represents a 2 percent increase in visitors over the first quarter average. The analysis, performed by comScore for the Newspaper Association of America, indicates that this is the third consecutive quarter of increased traffic for newspaper websites since comScore began tracking Web audience data for NAA, in the fourth quarter of 2010.
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The latest in the ongoing series of consumer studies investigates consumer shopping habits and the influence media has on shopping today. The 2011 research reveals new insights into shopping planning and behavior. The study also reports on consumer engagement of media and deals with the use of preprinted inserts, couponing and digital media tools.
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How important is local information online? Very. Does the site on which an ad is placed affect consumer opinion of the ad? Yes. What sites do consumers perceive as most trustworthy and credible for information and advertising? Newspaper Websites! This study, based on 2009 comScore survey results, gives you the full story on consumer preferences for local online information and their perceptions about advertising on various categories of sites.
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