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Home > Trends & Numbers > Newspaper Revenue


Newspaper Media Revenue 2013: Dollars Grow in Several Categories

Business Model Evolving, Circulation Revenue Rising

Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America.

Overall, total revenue for the multiplatform U.S. newspaper media business amounted to $37.59 billion in 2013, a slight decline from $38.60 billion in 2012.

Proceeds grew in several other categories — digital advertising, direct marketing, and other, newly-developing sources — while income from traditional print advertising channels declined. This trend reflects an industry evolving its business model in a significant way, taking advantage of developments in technology, consumer behavior, and advertiser interest, to grow audience and diversify its revenue stream.

Key Findings

  • Revenue from digital channels — advertising, circulation, digital marketing services, and other — rose 5.8% and accounted for 12% of total industry revenue.

  • The group of newly-developing and other revenue increased 5% overall.  The component of digital agency and marketing services, where newspaper media companies tap into interest among local businesses in the digital environment, increased 43%.

  • Digital advertising rose to $3.42 billion and accounted for 19% of advertising revenue; pure-play (digital only) advertising rose 14%. Mobile advertising revenue, though a small portion of overall total revenue (less than 1%), jumped 77%.

Read the full report 4


This section contains NAA's historical projections for advertising and circulation revenue. The advertising projections covered Sunday and daily print newspaper advertising, plus newspaper website advertising. Starting with the 2012 annual report, NAA began collecting a more comprehensive list of newspaper advertising and other revenue sources.