This section is designed to provide quick access to the facts and statistics that define the changing newspaper industry. In addition, it aggregates reports either produced or commissioned by NAA in the areas of Advertising, Audience, and Circulation.
Spotlight
Newspaper Web Sites Continue to be the Most Valued Local News and Information Sites Online
Newspaper Web sites continue to be the most used and valued sites for consumers seeking credible and trustworthy local content and advertising online, according to a new survey conducted by comScore for the Newspaper Association of America. Approximately 57 percent of the 3,050 respondents identified local newspaper Web sites as the top online source for local information -- ahead of the totals for all other media. That percentage grows for upper income households (63 percent) and for the college educated (60 percent). Read more...
2009 Circulation Facts, Figures & Logic
The 2009 edition of NAA’s “Circulation Facts, Figures & Logic” is the newest installment of the ongoing NAA study that has documented fundamental changes in marketing the daily newspaper. This year’s publication also provides insight into the emergence of a new newspaper business model. Continual change is necessary to meet the evolving needs of readers and advertisers. This year’s study was conducted in the midst of newspapers responding to pronounced changes in how consumers gather news and information and an economy that impacted the advertising revenue of every participant. The result has been tough business at the local level.
The 2009 edition includes the latest data and trending information on the range of circulation metrics including; subscriber churn analysis , retention data by sales source, single-copy sales by outlet, subscriber payment practices, and an in-depth look at other aspects of newspaper marketing from distribution zoning capabilities to customer service. Order Your Copy Today!
For more information on “2009 Circulation Facts, Figures & Logic,” contact John Murray at 571.366.1026 or john.murray@naa.org.