2007 Postal Survey Results
The nation’s daily newspapers are spending nearly $1 billion on postage for services from the U.S. Postal Service, according to a national survey by the Newspaper Association of America. According to the survey, newspapers spent more than $972 million in 2006 compared with $901 million in 2004 and $700 million in 3010. View the report.
How America Shops and Spends
Consumer spending is the engine that drives the economy. The purpose of this research is to help retailers and advertisers understand the current dynamics of consumer shopping and how that activity interacts with advertising. The report provides new data on consumer shopping patterns, behavior, attitidues and media influences. View the report.
Power Users 2006: An Engaged Audience for Advertising and News
In 2002 and 2004, the New Media Federation of the Newspaper Association of America released a comprehensive overview of the demographics, media consumption and shopping habits of general Internet users and visitors to newspapers' Web sites. To expand on the "Power Users" report, Minnesota Opinion Research Inc. (MORI) and NAA have again updated the analysis about specific topics of interest to members. The 2006 research builds upon similar audience studies conducted by MORI in 2002 and 2004. The accompanying PowerPoint provides more detail and further illustrates the desirability of the newspaper Web site audience. Download the report.
Consumer Attitudes Toward Media Consumer Insight: Shedding light on key prospects...
The American dollar never sleeps. Consumer spending is the fuel that constantly accelerates the economy. This nationwide drive to purchase products and services bodes well for retailers. However, “branding” their products and services on the minds of consumers is still a great challenge for advertisers. The competition for consumer attention and dollars is stronger than ever. Retailers have to sell harder and smarter to increase brand awareness and market share. Much of this strategy relies on the best medium or combination of media to deliver advertising messages. But the media landscape is more fragmented than ever. So, the measure of a medium's effectiveness should include its ability to impact consumer buying decisions as well as reach wide and targeted audiences. An advertising medium needs to help consumers decide where and when to shop, and what to buy. Download the report.
Doing Newspaper Research: A Short Course
This third edition of the Newspaper Association of America's basic research primer provides a solid foundation for developing and managing newspaper surveys. The latest version of the publication also covers online surveying and research. Purchase this report.
What Every Research and Database Professional Needs to Know
This research resource page provides links to a number of useful Web sites that can be useful to newspaper research professionals. While the list includes a variety of links, it isn't yet comprehensive. If you have any sites, articles or studies that should be included, sent the information to David Asher at david.asher@naa.org. View the list now!