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About NAA


NAA is a nonprofit organization representing the $55 billion newspaper industry. NAA members account for nearly 90 percent of the daily circulation in the United States and a wide range of nondaily U.S. newspapers. NAA also has many Canadian and International members. Educators, university newspapers, press associations and suppliers/vendors also are members. The Association focuses on six key strategic priorities that collectively affect the newspaper industry: marketing, public policy, diversity, industry development, newspaper operations and readership.

NAA was formed on June 1, 1992, by the merger of seven associations serving the newspaper industry.

The associations included the American Newspaper Publishers Association (founded in 1887), the Newspaper Advertising Bureau, the Association of Newspaper Classified Advertising Managers, the International Circulation Managers Association, the International Newspapers Advertising and Marketing Executives, the Newspaper Advertising Co-op Network, and the Newspaper Research Council.

Today, NAA serves the newspaper industry in strategic efforts to:

  • Retain or build advertising share in all categories and improve newspapers' sales and marketing capabilities.
  • Advocate and communicate the views and interests of newspapers to all levels of government and support newspapers' interest in First amendment issues.
  • Encourage a diverse work force and reflect diversity in newspaper products.
  • Provide research analysis and practical guidance on long-term competitive developments in order to ensure continued revenue growth through new products and business development.
  • Provide technological guidance to enable newspapers to effectively serve their readers and advertisers.

NAA maintains close, cooperative relations with other newspaper and journalism organizations, and is a member of the World Association of Newspapers, the World Press Freedom Committee and the International Press Telecommunications Council.

Leading NAA and the newspaper industry is 2007-2008 Chairman Gary B. Pruitt, President and C.E.O. of The McClatchy Co. in Sacramento, Calif.

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