Reaching North American Newspaper Executives::Decision Makers
If you are a supplier of products or services to the newspaper industry, NAA has an array of channels and resources to help your reach your target audience, including:
- Associate Membership with access to resources, publications and events
- Face to Face Marketing at the industry's annual event, NAA mediaXchange
- Web advertising at www.naa.org, mediaxchange.naa.org, and other NAA web properties
- Advertising in NAA's weekly "PRESSTIME UPDATE", the weekly news digest reaching 12,000+ newspaper executives by email (launches January 2010)
- Sponsorship opportunities at NAA mediaXchange and targeted events/webinars year round
- Enhanced listings in the industry supplier directory, NAA Vendorlinks
An overview of the options is on this page -- for more information, or to talk about a specific plan to meet the needs of your company, contact:
Kevin J. McCourt, Sr.
Vice President, Advertising and Exhibition Sales
571-366-1055 o. 571-366-1255 f.
mailto:kevin.mccourt@naa.org
NAA Associate Members enjoy access to industry research and information, use of the NAA Associate member logo and designation in their marketing, and other benefits that can be seen on the Associate Membership information page.
New for 2010 members (effective with payment of your 2010 dues):
- Privilege to exhibit at NAA mediaXchange 2010
- Simplified use of the NAA Associate member logo
- A "basic" virtual booth listing at the NAA mediaXchange conference website
- Press release posting privileges on the Associate Member Blog in the NAA Community professional networking site
- One or two (based on membership level) executive access to NAA member-only information and forums
Exhibit Space - Secure a spot on the show floor for the largest U.S. newspaper industry event of the year, incorporating the formerly separate NEXPO, Marketing Conference, and NAA Convention. For information on booth space visit the "Become an Exhibitor" page.
Sponsorship - Is a proven way to increase your visibility and return on investment at the conference -- see a wide range of Sponsorship Opportunities.
NEW for 2010! Promote your participation at mediaXchange 2010, product announcements, company news in the "Countdown to the Show". Eight issues, begining February 17, 2010, reaching over 15,000 newspaper industry executives including current and past attendees and prospective attendees. Exhibitors confirmed by February 17 will receive a $300 advertising credit to kick off your campaign.
NAA Home Page
NAA members use the association Web site to keep current on industry data, upcoming events and reports, and their gateway to the NAA Community, mediaXchange and other NAA online resources. Advertising positions are available at the following rates through 12/31/09. October traffic: 19,682 home page views.
- Tall (178x360 pixels) $1500 monthly
- Media (203x164 pixels) $1250 monthly
- Tile (203x97 pixels $1000 monthly
For information contact Kevin McCourt , 571-366-1055.
NAA PRESSTIME UPDATE
Brand new, launching January 2010. PRESSTIME UPDATE continues the tradition of NAA PRESSTIME as a weekly e-newsletter, free to employees at NAA member companies. In key areas, industry and customer news is delivered to the inbox of more than 12,000 executives. For a sample (available January 2010 of PRESSTIME UPDATE and advertising opportunities, please email Kevin.McCourt@naa.org.
NAA Vendorlinks
When newspaper industry leaders are ready to buy, they turn to NAA’s VendorLinks. Within VendorLinks, online searchers easily locate products and services unique to our industry without the clutter of a general Internet search engine. VendorLinks also includes Request for Information (RFI) functionality allowing users to contact you with a click of their mouse, as well as a product showcase where you can highlight specific products and special offers right on the homepage. Users have the option of performing keyword-driven searches or a category-specific search, and VendorLinks is continuously updated producing the most industry-relevant results on the Web.
Along with the option to purchase a graphically robust company listing, direct Website hyperlink and e-mail generation capacity (packages start at $395 for an entire year), VendorLinks also enables you to add videos to your listing for a small additional fee. This feature gives users immediate access to video formatted information and promotions that will help them easily procure products and services specific to their needs.
Purchasing a listing in VendorLinks will ensure that your company’s brand and message are easily accessible to the buyers who matter most to you. And now, integration with NAA mediaXchange allows prospects to link directly to your company profile at mediaXchange.naa.org to see your exhibition offerings and make appointments.
If you’d like more information on advertising options, visit the VendorLinks online media kit at http://naoa.multiview.com/index.php or contact NAA’s partner, MultiView, Inc., at 800-816-6710 or naoa@multiview.com.
Useful Links