The Value of Newspaper Media site provides detailed information on the value of newspaper print and digital products. 

The Newspaper Audience Database provides print and online audience data for the top 100+ daily newspapers in the U.S.   To sign in for the first time, click here.  If you are a returning user, enter the e-mail address and password you previously used to access NAdbase.  If you forgot your password, click here.

The site also contains detailed information on the value of newspaper audience and the effectiveness of newspapers in print and online.

For information on using the Newspaper Audience Database or about the data, please contact Jim Conaghan, NAA vice president of research at:

703-902-1757
jim.conaghan@naa.org

For information on the value of newspapers and research supporting the value proposition, contact Sheryl Oliver, NAA director of national advertising, at:

703-902-1682
sheryl.oliver@naa.org