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Advertising Resources
Overview
The NAA Advertising division is staffed by a team of experts in all major revenue categories who consult with NAA members on strategic and tactical initiatives in retail, classified, political and national advertising areas as well as on industry best practices, benchmarking and leading edges ad revenue generation. Additionally, these experts develop media usage research, create collateral materials and represent the industry at major advertiser venues.
Featured
 Advertising & NewspaperMedia
This monthly electronic newsletters delivers retail, national and classified advertising ideas plus updates on your most important customers. If your job responsibilities include any type advertising revenue you need to be a subscriber. More Information
 Standardized Ad Units
NAA's "Rapid Easy Buy" program aims to provide national and regional advertisers with a quick and painless way to plan specific adscapes across the country. Participating newspapers will adopt standard unit sizes and mechanicals for seven unique adscapes allowing advertisers to more easily plan accross multiple markets. More Information
Articles
(162)
Displaying 5 Most Recent |
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NAA and AMCEA Agency Committee Move to Improve Industry Credit FunctionsFirst Published: July 22, 2008 Keyword(s): ABC
Circulation
Summary: The Preprint Projection Center, a new online resource that enables newspapers to share timely market information with advertisers, while reducing the need to respond to individual requests for such data, is available free to publishers and advertisers.
Recruitment Online RevolutionFirst Published: July 22, 2008 Keyword(s): Niche
Online
Search
Recruitment
Summary: The last 25 years have shown an explosion of channel proliferation across the entire media landscape. TV has jumped from 3 networks to 100+ channels, magazines comprise over 45,000 titles, and the internet offers over 20+ million sites. Recruitment alone generates over 55,000 dedicated sites to date, with that number expected to continue to grow.
Understanding Retail Jargon: 20 Common Retail TermsFirst Published: July 22, 2008 Summary: Calling on today’s retailers is quite a challenging task. Retailers are time starved, under intense pressure and need knowledgeable media executives to help them find solutions to marketing problems. One way newspaper media sales executives can set themselves apart from their TV, Radio etc.
Newspaper Media Synergy an Asset for Political AdvertisersFirst Published: July 22, 2008 Keyword(s): Advertising
Summary: Politicos have always sought the most efficient and effective media mix for their clients at the local, state and national level. So, it was inevitable that internet advertising would play a significant role in the current political media landscape. Internet applications for campaigns have been numerous, spanning traditional resources and social networking, and despite only garnering 17-20% of media expenditures through the 2006 elections, all signs indicate that the internet’s share will continue to grow for the foreseeable future.
How Americans Buy a HomeFirst Published: July 22, 2008 Keyword(s): Real Estate
Summary: For years, advertisers have been familiar with and embraced the “Buying Process Funnel”. This funnel charted the waters of how consumers made considered purchases. Most prominent use of the Process Funnel has come in the area of automobile purchasing. In recent years, however, this same funnel outlined the steps of home purchase as well.
Presentations
(24)
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The Keys To Boosting Auto Ad RevenueFirst Published: May 02, 2008 Keyword(s): Automotive Advertising
Purchase Funnel
CNW Marketing Research
Revenue
Summary: This presentation on growing automotive advertising for your various media properties utilizes data from CNW Research, Inc. a company that specializes in understanding how consumers use media to help them decide on a purchase. It can be modified with local data, available from NAA, that demonstrates more specifically how auto intenders use the media in your area to help them decide. Before using this PPT. you should act on the key recommendations included in it that pertain to building media offerings that will resonate with consumers and advertisers.
Creative Newspaper AdvertisingFirst Published: February 20, 2008 Keyword(s): Ads
Advertising
Creative
Summary: An inspiring collection of newspaper ads.
Newspaper Contact Center: Training & ResourcesFirst Published: September 10, 2007 Keyword(s): Outbound
Summary: Three easy-to-understand manuals to answer your questions and educate you in the best methods of outbound advertising - whether you are in charge of a staff or part of a staff.
Creative Automotive Advertising [Presentation]First Published: August 27, 2007 Keyword(s): Creative
Automotive Advertising
Summary: A PDF presentation highlighting innovative ads in within the automotive category.
Creative Entertainment AdsFirst Published: August 27, 2007 Keyword(s): Creative
Summary: A PDF presentation highlighting innovative ads in within the entertainment category.
Products
(3)
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Harness the Power of Your Brand: A Guide for Newspaper ExecutivesKeyword(s): Audience Development
Audience Growth
Readership
Revenue
Summary: Reap the REWARDS! A strong branding strategy at your paper yields: increased readership, revenue and recognition in the community!
Newspaper Classifieds: The Smart ChoiceSummary: This handy private party sales tool contains valuable and easily accessible information, conveniently formatted in a small flip chart. It attaches to a computer monitor so sales representatives can quickly flip through it as a reference during their sales calls.
Strengthening Advertising Partnerships: A Path to Insert Process ImprovementSummary: This publication is sure to foster stronger relationships between newspapers and advertisers.
Reports
(11)
Displaying 5 Most Recent |
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Advertising in Sports SectionsFirst Published: October 26, 2007 Keyword(s): Advertising
Summary: 2007 Mort Goldstrom PowerPoint presentation highlighting creative advertising within newspaper sports sections.
Sales Per Square Foot of Stores in U.S. Shopping Centers (2001)First Published: July 03, 2007 Summary: To guide you in determining an ad budget for a customer, you determine the square footage, multiply by the sales per square feet, and multiply by the industry percent of sales devoted to advertising. If you do not know the ad budget of a customer, you can ask questions that give you the answers to these questions or apply the industry averages shown below.
The LienertsFirst Published: July 02, 2007 Keyword(s): Contract
Contract Summaries
Copyreader, Rewrite
Summary: Trends: The Big Picture; Cool Production Vehicles; Cool Concept Vehicles; Cool Gadgets & Gimmicks
Measuring Cost of State Ad Taxes in Lost Sales and JobsFirst Published: June 05, 2007 Summary: State legislatures, from time to time, have contemplated and some have proposed the expansion of their state sales taxes to business payments for advertising. While states attempt to justify this as a way to raise additional revenues by “broadening the base” of their sales taxes, in reality it is a tax on information in the marketplace. Moreover, unlike virtually all sales taxes that are applied to the sale of a product or service at its end use, a tax on advertising is a tax on an interim process – not a final step – in the delivery of the item to the consumer. Thus, the cost of the advertising plus the tax on the advertising is compounded in the final price paid by the consumer.
Kosak Keynote SpeakerFirst Published: January 19, 2006 Summary: Kosak's Keynote Address at the 2007 NAA/ANSR Automotive Advertising Symposium
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NAA / Political
As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?
Learn more
NAA Advertising Events
The NAA advertising department offers many symposia throughout the year designed to give newspaper advertising staff members the information they need to succeed.
September
- Sep. 21-23
Retail Advertising
- Sep. 23-24
Online Advertising October
- Oct. 12-14
Recruitment Advertising November
- Date TBD
Real Estate Advertising Online Ideas GalleryThe Online Ideas Gallery is a compilation of hundreds of innovative, award-winning ideas in the areas of advertising, circulation, marketing, research and online from the past four years of ACME and Digital Edge Award competitions. Use this member resource to search for ideas and solutions you can implement at your newspaper immediately! More Information . |