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Imagining the Future of Newspapers



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In the fall of 2007, NAA asked 22 of some of the more insightful thinkers we know to provide their perspectives on how newspapers can shape their own future. Some are currently employed by newspapers, but most are outside observers (analysts, futurists, academics, customers, etc.) without a vested interest in the success or failure of new business or journalistic approaches.

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NAA / Political

As the 2008 presidential campaign swings into full gear, NAA announces the launch of NAA / Political. This new Web site tackles political advertising from both sides. How can candidates and campaigns use newspaper media to deliver their message? How can newspaper sales personnel effectively persuade campaign professionals to utilize newspaper media?

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NAA Events

2008 Retail Advertising Forum
September 21 - 23, Dallas, TX

NAA’s Retail Forum was introduced five years ago so that newspaper media and retail executives would have an opportunity to communicate about strategies, products and processes which achieve the goals of retailers.

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