Put this article from The New York Times on your worthwhile reading list: With a creative mock job ad, The New York Times delves into what digital media companies are looking for (and already have) in some of their leaders. Several companies – AOL, Gannett, NewsCorp, etc. – have had leadership changes in the past year. The article goes into the “three baskets of digital media overseers” in the market now, and tries to find out why “an archetypal digital media genius” hasn’t surfaced.