In case you didn't see it yesterday, The Washington Post has a very good article about how the Web has changed political campaigns -- something we've been talking about here on the Digital Edge for a few weeks. (The headline is: "On the Electronic Campaign Trail: Politicians Realize the Potential of Web Video.")
An excerpt from the article:
“Not long ago, an anonymous video on the Internet would have elicited little more than amusement from the candidate under attack. But the 2006 midterm campaign -- in which then-Sen. George Allen (R-Va.) saw his hopes for reelection, not to mention the White House, torpedoed by his now-infamous "macaca" moment captured on a widely seen video -- changed the rules.
“But if last year was the year of the rogue videographers, the already-underway 2008 presidential campaign is likely to be remembered as the point where Web video became central to the communications strategy of every serious presidential candidate.
For more on the subject, see today's Online Publishing Update (New Media Federation members, it should be in your e-mail by 2 p.m. ET today or you can sign up here) and see the following: