Think of this as a bonus Online Publishing Update!
A few articles didn't make it into the Online Publishing Update this morning (or, um, at all this week while we were at the NAA Marketing Conference). So here's a bit of weekend reading.
The New Media Mogul -- You (BusinessWeek): Uploading video to the Internet is so 2006. Now the question is what to do with those clips once they're in cyberspace. Many of the fledgling companies strutting their stuff at the annual DEMO conference in Palm Desert, Calif., think they have the answer.
New Technology Ravages Traditional Media Jobs (Broadcast Engineering): A study from suggests that online media is taking away traditional media jobs. "During 2006, U.S. media outlets announced 17,809 job cuts, an increase from the 9453 cuts announced in 2005, reported Challenger, Gray & Christmas, a major job outplacement tracking firm in Chicago."
Obama.com vs. Clinton.com: Who Wins? (Chicago Tribune): Tribune writer Steve Johnson analyzes the online campaigns of a few 2008 front-runners. "But to say anybody expected, then, that the Web would be so prominent the next time around, especially at the very beginning of the campaign, would be a huge overstatement. Yet here it is, and if it does anything at all to keep leaflets out of our mailboxes, bitter ads off of our TV screens, it's hard not to welcome it."
PaidContent Crowd: This Ain't No Dot-Com Bubble (MediaShift): MediaShift's Mark Glaser attended a PaidContent.org mixer in San Francisco, and "decided to survey the room, to find out whether people thought we were once again entering a speculative bubble with so many technology startups in social media, mobile marketing, mobile games, online video, and wikis. Most people responded by noting the differences between the first gung-ho bubble and this less pronounced one."
Fact is, Your Average Paper is Just Fine (Media Life): "For all the talk of the big papers' struggles, the vast majority of daily newspapers in America are small, the size of The Republic or maybe a bit bigger but not all that much. Many of them are also doing well."
To Build Inventory and Ad Revenue, Newspaper Sites Let Users Socialize (ClickZ): Newspapers have long been a centerpiece of local community life, but paper publishers are recognizing the need to foster community in new ways through their Web sites.... Not only could social tools keep users coming back to check up on city hall happenings or high school sports scores; they could fulfill a dire need for new ad revenue streams and ad inventory."