More good news on the online advertising front for newspaper Web sites!
Advertising expenditures for newspaper Web sites increased by 22.3 percent to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from NAA. Even better: Advertising on newspaper Web sites made up 7.1 percent of total newspaper ad spending in the first quarter. In the first quarter of last year, this was just 5.5 percent.
The not-so-good news is that print advertising declined in the first quarter, which pulled down overall newspaper print and online revenue. According to the NAA press release, "Advertising expenditures at newspapers and their Web sites totaled $10.6 billion for the first quarter of 2007, a 4.8 percent decrease from the same period a year earlier. Spending for print ads in newspapers totaled $9.8 billion, down 6.4 percent versus the same period a year earlier."