I just wanted to point out a very well-done multimedia article in today's Washington Post, focusing on the buying habits of teenage girls.

A Washington Post team of several reporters, videographers and photographers tracked 61 teenagers (60 girls, one boy) around the huge Tysons Corner Center mall in suburban Virginia. The result: A lengthy article, interactive mall map and interconnected photos, video, audio and more about how teenagers spend their money. In addition, the Post has an online chat scheduled for noon ET today with a Washington Post reporter who worked on the project.

I'd be surprised if this isn't a real traffic-generator: All the teens in the project will be linking to it from their social networking pages, many of the stores are sure to use it for internal or external marketing purposes, and it will be of significant interest to people studying both teenagers and consumer habits. And parents of teenagers are sure to check it out, perhaps looking for a better answer than "I don't know" when they ask what happened to the last $20 they gave their kid. (Hint: A lot of it goes toward food.)

Also, kudos for the Post editors who thought of this innovative way to localize an issue of national interest and putting some staff behind it.