If you visit newspaper Web sites, you deserve credit for helping break yet another online traffic record.

In the second quarter of 2007, more than 59 million people – that’s 37.3 percent of all active Internet users) – visited newspaper Web sites based on monthly averages.  

That 59 million “represents a 7.7 percent increase over the same period a year ago, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America.  In addition, newspaper Web site visitors generated nearly 2.7 billion page views per month throughout the quarter, compared to slightly more than 2.5 billion during the same period last year,” according to the press release from NAA. “The second quarter figures are the highest for any quarter since NAA began tracking these numbers in 2004.”

May was especially good for newspaper.coms: “More than 60 million people visited newspaper Web sites that month, more than any month on record,” the press release stated.

The full press release with more data is on NAA’s Web site.

Want more numbers and information on why newspaper Web site visitors are so highly desired? See the May 7 Digital Edge blog entry.