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July 03, 2007
comScore, Nielsen//NetRatings Present
Presentations and Fourth of July reading from WSJ, NYT and others
There’s no Online Publishing Update tomorrow (July 4) because of the holiday, but there were a few interesting articles, etc. from the past day or two that may be of interest to digital media folks.
But first: In late May and early June, the Newspaper Association of America invited the two leading Web-measurement companies – Nielsen//NetRatings and comScore Media Metrix – to participate in Webinars that would address numerous questions. Those questions included, “Why are panel-based measurements of Web-site audience so different from log-file analysis?” and “What is the methodology behind panel-based measurements and what are suppliers doing to certify the integrity of their data?”
See the comScore presentation and the Nielsen//NetRatings presentation for answers to these questions and more.
Inside Gannett’s ‘Information Centers’ (Editor & Publisher Special Report): Editor & Publisher’s Joe Strupp went inside some of Gannett’s new Information Centers at newspapers across the country. “From Fort Myers, Fla., to Honolulu, Hawaii, each daily paper owned by Gannett has undergone what is arguably its biggest transformation in history. In November, word came down to Gannett newsrooms from the McLean, Va., corporate office that editors and reporters were no longer writing for newspapers, but for Information Centers,” Strupp wrote. … “So with their marching orders from corporate, the Gannett newsrooms went about changing hours, rearranging desks, and beefing up content. Concerns that each newsroom is being asked to do too much pervade a few of the operations, while others praise their ability to get more online scoops and draw more readers.”
Young Surfers Spurn Banner Ads, Embrace 'Widgets' (The Wall Street Journal): “A study of attitudes about online advertising shows that, not surprisingly, preteens and teenagers don't like banner ads and other interruptions from marketers. But the study found that in the right circumstances kids enjoy playing with ad-related features on their personal pages in social-networking Web sites,” The Wall Street Journal reported. Alloy Media + Marketing based its research on a study by Grunwald Associates, LLC. The original study was an online survey of more than 1,200 Web users ages 9 to 17, and about 1,000 Web-using parents.
Sturm: Healthy Newspapers (The New York Times): In response to Joe Nocera’s June 23 Talking Business column, “A Lifeline of Sorts to Newspapers,” Newspaper Association of America CEO John Sturm wrote, “Yes, change is inevitable for newspapers. But while healthy skepticism is a requirement for good reporters, covering the fuller picture has to be part of supplying the quality coverage your readers seek.”
Murder, She Texted: Wireless Messaging Used to Fight Crime (The Wall Street Journal): Increasingly, police departments are encouraging the public to text message crime information to them. Reports on its effectiveness are mixed and most programs in the United States are “opt-in” programs. “Technologically, it would be possible for police to broadcast text alerts to practically every cellphone in a neighborhood or region regardless of whether they opted in or not. But doing that would raise numerous thorny issues regarding privacy and cost,” The Wall Street Journal reported.
All the News That’s Fit to Print Out (The New York Times Magazine): “The tricky thing is, the process by which Wikipedia usually, eventually gets things right — the notion that mistakes in a given entry, whether intentional or unintentional, will ultimately be caught and repaired as a function of the project’s massive, egalitarian oversight — doesn’t seem as if it would work when people are looking for information about events unfolding in real time.”
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