Check out the new NAA Community!
 NAA.org has introduced a new opportunity to network and interact with your industry colleagues and NAA experts, share best practices and keep your fingers on the pulse of important industry issues. The NAA Community is a tool designed to make your online community experience easy, with exciting features including blogs, photo galleries, file sharing, upgraded e-forums, and more. Please also note that the Digital Edge blog has now moved to NAA Community.
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September 24, 2007
Welcome (Back!) to the Digital Edge Blog
Welcome to the Digital Edge blog! We’ve moved over here from digitaledge.org as part of the redesign of the Newspaper Association of America’s Web site. The new Web site has greatly increased search capabilities and a slew of new features.
I have a few things to point out for those interested in digital media, since things have moved around a bit with the redesign of NAA.org.
Resources and Reports
The 'resources' tab is the best way to get to all of the NAA digital media and Digital Edge content. The + sign next to Digital Media reveals subcategories like advertising/revenue, audience participation, multimedia and more. Or, click on Digital Media to go to the page with the latest digital media content.
Online Publishing Update
The Online Publishing Update archives -- two months' worth -- are under the resources tab, then click on the resource publications tab. The publications page is also where Presstime magazine and the Digital Edge (reports, Snapshots, case studies and more) live.
Online Ideas Gallery
If you're looking for best practices and innovative ideas, check out the Online Ideas Gallery (accessible from the front page of NAA.org). The gallery includes all of the Digital Edge Award and ACME Award winners, plus Innovation in Action reports, best practices from Digital Edge and Growing Audience reports and more. The Online Gallery is open-access for now, but in the next month or so, NAA will start putting some of these things behind the membership wall.
Speaking of awards: The Digital Edge Awards, now part of the Media Innovation Awards, are open for entries! We're accepting entries showcasing the best of digital newspaper media through Oct. 26. Enter here!
Audience Building Initiatives
Our latest Audience Building Initiative report is available now over on GrowingAudience.com. The case study focuses on IndyMoms.com, a community and discussion-based Web site and monthly magazine from the Indianapolis Star. In less than six months, the site became profitable, and the loyal, engaged audience is generating a huge number of page views.
If you have questions about the new site, NAA has set up a new hotline to help you navigate the new space. The phone number is (571) 366-1155, and it's open during normal business hours (ET). Or, you can just e-mail me at beth.lawton@naa.org.
Thanks for reading, and welcome to the new NAA.org!
- Beth Lawton (Manager, Digital Media, NAA)
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