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October 26, 2007

Print Readership, Courtesy of the Web: Part II

Last week, I spoke at the Inter-State Circulation Managers' Association meeting in Gettysburg, Penn. The main focus was on how the Web, including site registration and e-mail marketing, e-editions, etc., could help drive print readership.

Here's the link to the PowerPoint from my presentation, through the I-SCMA Web site: http://www.iscma.org/oct07conf/index.html.

Let me know what you think, and I'll make adjustments for next time..



Posted by Beth Lawton at 1:24 PM | PermaLink | 1 comment

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Comments

Re: Print Readership, Courtesy of the Web: Part II
Is there anyway you can post the results in a blog entry for those of us without Powerpoint (or the patience to find and open the file)?
Posted by Patrick Beeson on October 28, 2007 at 8:37 PM

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