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December 21, 2007

Campaigning for Ads

How Newspaper Web Sites Can Increase Political Advertising Revenue

It's been a busy week here at NAA, and we're ending on a high note: We've released the latest (and last of this year) report from the Digital Edge called "Campaigning for Ads."

The Iowa caucuses and New Hampshire state primary are just weeks away, and Super Tuesday is Feb. 5. Before then, newspapers should really work to align their sales forces around political advertising -- especially on the newspaper's Web site.

Political spending online may double or triple with each coming election cycle. But some analysts are unsure whether newspapers are doing enough to sell their Web sites as potential places for candidates to advertise. The report gives insight from newspaper executives and political analysts on how to maximize political campaign spending on newspaper Web sites.

The blog will go on hiatus through the end of the year, with the sole exception of the Online Publishing Update for Dec. 28, which will be published here. Happy New Year (and Merry Christmas to those of you celebrating this weekend)!

 - Beth Lawton



Posted by Beth Lawton at 11:11 AM | PermaLink | 0 comments

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