MediaShift blogger Mark Glaser has a really great, informative “Digging Deeper” post up now about journalism, the business thereof and how journalism schools are (finally!) teaching students about the economic side of digital media journalism. Glaser talks to Jeff Jarvis, who is teaching an entrepreneurial journalism course at CUNY; Paul Grabowicz, who is teaching a class on launching an entrepreneurial business with journalism school Assistant Dean Marcia Parker at the University of California – Berkeley; and Glaser talks to Jay Rosen of NewAssignment.net and New York University in addition to others.
The underlying theme? “As the editorial and advertising lines blur online, journalist-entrepreneurs need to balance business needs and income with the integrity of their editorial operation,” Glaser wrote.