Is money holding people back from using their mobile devices for entertainment and information? Maybe.
The people most likely to use their cell phones for more than talking and texting are the Millenials (generally teenagers and early 20-something) – the people who are least likely to be paying their own cell phone bills. However, the Millenial generation is filled with early adopters, and whether charges are the main hurdle for adoption among older generations is still subject to some debate.
This conclusion and others came from consulting firm Deloitte & Touche, which released the second annual “State of the Media Democracy” report late yesterday at the Consumer Electronic Show in Las Vegas.
Other highlights:
TV and the Web: Survey respondents’ interest in easily hooking up their television to the Internet has grown since last year’s survey by 9 points to 58 percent. (Sharp and Samsung are both debuting televisions that have Ethernet ports, which may make the process easier than some, like The Wall Street Journal’s Nick Wingfield, have found it.)
Advertising: More respondents this year said Web advertising is influential; especially search engine results ads, followed by banner and interactive ads. However, traditional advertising still dominates: 55 percent pay more attention to print newspaper ads than they do to online ads. A number of people surveyed also noted recommendations, such as from social networking sites and review sites, are also important.
User-Generated Content: More than half the consumers surveyed are watching or listening to content on the Web created by other people, an increase of more than 50 percent since the 2007 survey. This underscores the major growth of user-generated content in the past year. Also, significantly more people are creating their own content to share on the Web.
NAA has requested information on the “newspapers” section of the report, which does not seem to be available online yet. We’ll keep you posted.