The Newspaper Association of America and Nielsen Online this morning announced the unique audience for newspaper Web sites grew significantly in 2007. From the press release:
"Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than six percent over 2006 numbers.
"Monthly unique visitors to newspaper Web sites averaged 62.8 million in last year’s fourth quarter, a record number in itself and the largest in any quarter since NAA began tracking online usage in January 2004. According to the data, which is part of a new report by Nielsen Online for NAA that takes into account home and work Internet usage, unique visitors in the fourth quarter represented a nine percent increase over the same period a year ago (57.6 million)."
Read more about the newspaper online audience in 2007 in the NAA online press center.