The Newspaper Association of America congratulates the 26 winners of the 2008 Digital Edge Awards!
The awards ceremony took place Feb. 25, 2008 at the NAA Marketing Conference in Orlando, Fla.
The Digital Edge Awards categories, part of the Media Innovation Awards, drew more than 200 entries from U.S. newspapers of all sizes. The volunteer team of judges, who are all experts in the newspaper digital media industry, named finalists from 40 newspapers.
Each entry is judged on strategy, creativity, impact in the local market and adaptability to other markets. The judges name winners in three groups based on the newspaper’s print circulation size (noted in parenthesis with the winner below).
This year’s Online Innovator Award went to
Dan Shorter for his work at
PalmBeachPost.com. As of this week, Dan is moving to the Star-Tribune in Minnesota.
The winners of the 2008 Digital Edge Awards are:
Best Overall Newspaper Web Site
LJWorld.com, The Lawrence Journal-World/The World Co. (circ. < 75,000)
Knoxnews.com, Knoxville News Sentinel (circ. 75,000 – 250,000)
PolitiFact.com, St. Petersburg Times and Congressional Quarterly (circ. > 250,000)
Best Local Guide or Entertainment Site
Vita.mn, Minneapolis Star Tribune (circ. > 250,000)
Best Local Shopping and Directory Strategy
Best Digital Advertising Program
Best Digital Classified Innovation
No winner (circ. < 75,000)
Increase Renewals with Automated E-mails, The Palm Beach Post (circ. 75,000 – 250,000)
Most Innovative Multimedia Storytelling
BrokenTrust, Sarasota Herald-Tribune (circ. 75,000 – 250,000)
Most Innovative Use of Interactive Media
Most Innovative Visitor Participation
School Matters Knoxnews.com/Knoxville News Sentinel (circ. 75,000 – 250,000)
Best Design and Site Architecture
Knoxnews.com, Knoxville News Sentinel (circ. 75,000 – 250,000)