The Newspaper Association of America’s “Online Community Cookbook” ties together developments in social media, online community building, online discussions and more as they relate specifically to newspaepr Web sites.
The Cookbook, by Rich Gordon of the Medill School, Northwestern University and of the Media Management Center, will provide a structured approach to understanding online communities and a step-by-step guide to building and sustaining them successfully in local markets.
We offer this space for comments and discussion about the Cookbook.
Some newspaper executives interviewed for the cookbook think community engagement and journalism can complement each other. Do you agree? What are the challenges to making the two areas work together?
How do you moderate your online discussions? Do you think reporters should be directly involved in online discussions with readers?
More generally, what do you think about the Cookbook?