Weekly, now through the end of summer, I’ll be posting one of the winning Digital Edge Award entries from the 2008 awards. All the entries are available in the report “Behind the Winning Entries,” but posting them here over time may make them more digestible and spark ideas in your newsroom as different issues come up in your communities. Here’s our fifth installment:
Best Local Shopping & Directory Strategy (circulation < 75,000): LJWorld.com Marketplace
The World Co.
Entry submitted by:Daniel Cox
Director, Mediaphormedia
The World Co.
(785) 843-1000
The Lawrence Journal World’s Marketplace is a 180-degree shift in focus the newspaper and media industries have long had on advertising - that our products are delivery channels for select, singular content types, whether that is a classified, print or even online ad. The Marketplace feature set bridges the gap between having isolated advertiser content and having a complete ecosystem of any business’ content and information– fromvideos to photos to events and sales to coupons and ads. The ability for any business to have a fully functional multimedia presence can now easily be afforded.
By combining all of our advertising and business content into one place, we can offerbusinesses a single place to manage their sites, with photos, video, products, ads and coupons, as well as hours of operations, a description and maps.
Image from LJWorld.com/Marketplace.