Newspaper Web sites attracted more than 66.4 million unique visitors on average (40.7 percent of all Internet users) in the first quarter of 2008, a record number that represents a 12.3 percent increase over the same period a year ago, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.
In addition, newspaper Web site visitors generated an average of 3.1 billion page views per month throughout the quarter, compared with slightly less than three billion during the same period last year. The first quarter unique visitor and page view figures are the highest for any quarter since NAA began tracking these numbers in 2004 and the largest increase since the third quarter of 2006.
Newspaper Web site visitors are politically engaged: When compared with the Internet population as a whole: Newspaper Web site users are more than three times as many newspaper readers went online for politics or campaign information yesterday.
Newspaper Web site visitors are a desirable audience: Compared with the overall Internet audience, newspaper Web site visitors are 27 percent more likely to earn $100,000 or more annually.
Newspaper Web site visitors are multi-media oriented:When compared with the Internet population as a whole, newspaper Web site visitors are 76 percent more likely to have downloaded video or audio yesterday.
More information about these numbers and the custom analysis from Nielsen Online is in today’s press release from NAA.
Related Links
Nielsen @Plan Consumer Comparisons: Data from Nielsen Online indicating that people who read newspaper Web sites are more affluent and multi-media savvy than the online audience as whole.
Today’s Press Release: Read more about today’s Newspaper Web sites deliver more affluent, politically-engaged audience than audiences of other Internet categories. Newspaper Web site users alos are more technology savvy.