Check out the new NAA Community!
NAA.org has introduced a new opportunity to network and interact with your industry colleagues and NAA experts, share best practices and keep your fingers on the pulse of important industry issues. The NAA Community is a tool designed to make your online community experience easy, with exciting features including blogs, photo galleries, file sharing, upgraded e-forums, and more. Please also note that the Digital Edge blog has now moved to NAA Community.

Get started on NAA Community today!

Search Blog

<<  July 2009  >>

SMTWTFS
1234
567891011
12131415161718
19202122232425
262728293031

April 23, 2008

Some Newspaper Web Sites Reaching 20 Percent of Their Market

Scarborough releases Newspaper Audience Ratings Report

Just in case you missed it, Scarborough Research yesterday released their 2008 Newspaper Audience Ratings Report, which shows print newspaper, online and total audience ratings for 161 newspapers in the U.S.
 
Some of the newspapers’ Web sites in more tech-friendly/tech-heavy markets are reaching almost 20 percent of the market (or more!), which is great! It’s not as much as the print newspaper, of course, but it’s healthy and growing. Those include Austin American-Statesman (19 percent), The Washington Post (22 percent), The Atlanta Journal-Constitution (18 percent), The San Diego Union-Tribune (18 percent), and several others that had 16 or 17 percent.


Posted by Beth Lawton at 11:36 AM | PermaLink | 0 comments

Subscription Options

You are not logged in, so your subscription status for this entry is unknown. You can login here.

Comments

No comments found.

Commenting has been disabled for this entry.