The following is from this morning's press release from NAA and Google:
New consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google indicates that consumers frequently combine use of newspapers and the Internet to evaluate and make purchases, the Newspaper Association of America said today.
According to the study, among people who research products and services after seeing them advertised in newspapers, two-thirds (67 percent) use the Internet to find more information. Of that group, nearly 70 percent of consumers actually make a purchase following their additional research.
For more information, see the full press release (coming really soon) in the NAA.org press center.