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May 01, 2008
NewsTools 2008: Coverage
I’m in Sunnyvale, Calif., attending NewsTools 2008, part of the Journalism That Matters series. The conference brings together 150 technology people (social network builders, programmers, online community managers), journalists from legacy media companies, bloggers and broadcasters.
The goal of the conference is to look at participatory journalism and technology and discuss the opportunities and possibilities. In an e-mail to participants, Bill Densmore (of the Media Giraffe Project and one of the conference organizers) wrote, “We’re willing to share (perhaps irrational) exuberance about the future of journalism and participatory democracy – a sense of possibility, not dread.”
Tonight, Scott Karp (of Publish2) and Vineet Gupta (of Daylife) led a small-group discussion about aggregation as content, link blogging and how reliably sending people to interesting and useful places elsewhere on the Web can build loyalty. Google is one of the most popular sites in the world, Karp pointed out, and all Google does is send people off to other sites. Newspapers that present not only their own content, but also present relevant and interesting links to other content, can build audience loyalty the same way.
In the spirit of that conversation, I’ll send you off to blogs that are covering this conference more thoroughly than I can alone.
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