Late last week, MediaShift blogger Mark Glaser wrote a solid piece on the state of online video advertising and ideas with promise, such as making ads useful and relevant.

Glaser wrote:

Local news sites also have an opportunity to sell and shoot videos in their communities to kick-start video ads. Eric Janssen, director of online for the Commercial Appeal newspaper in Memphis, ticked off the various video ad formats his site had tried: remnant ads with banner positions, sponsorships with pre-roll ads, customized content sponsorships, advertorial gift guides and content, pre-rolls, post-rolls and overlays. But what had worked the best?

The advertorial formats….

Find out why on MediaShift.

Want more information on online video advertising?

NAA is hosting a webinar about this subject with experts from the Interactive Advertising Bureau (IAB) and Borrell Associates. More below:

Online Video Advertising: Where, When and How to Maximize Revenue
Thursday, July 17, 3 p.m. Eastern

Online video advertising is growing and changing – that much is clear. What’s less clear for newspaper companies is how to leverage this new medium to increase revenue. According to a 2008 Borrell Associates local online revenue survey, which studied more than 3,000 local Web operations, video is the fastest growing segment of local online advertising. Many newspapers are commanding this space in their local market, but there is plenty of room to grow. This event will include the latest information from Borrell Associates on the projections for online video advertising growth. You’ll also hear about some of the best practices in newspaper online video advertising that will help you maximize revenue at your own newspaper. Online registration will be available shortly.

Speakers:
Peter Conti, Senior Vice President, Borrell Associates, Inc.
Jeremy Fain, Senior Director of Industry Initiatives & Services, Interactive Advertising Bureau (IAB)