As newspapers refocus their business models toward multiple platforms, the Newspaper Association of America today announced it would hold the first annual NAA mediaXchange, a new conference for industry professionals to share audience and revenue development strategies that have generated growth in print and online. The inaugural conference, a single event that will replace both NAA’s Marketing and NEXPO, marks an increased focus on emerging digital platforms. The event is scheduled for March 9-11, 2009, at the Mandalay Bay Convention Center in Las Vegas.
“NAA’s mediaXchange will offer newspaper professionals a chance to capitalize on results-oriented programming as the industry drives toward multiplatform success,” said NAA President and CEO John F. Sturm. “Speakers from both inside and outside the industry will join attendees to form a marketplace of ideas and strategies to grow advertising, increase audience and generate revenue. This exchange will spread to the show floor as companies serving all facets of the industry – from production and digital platforms to advertising solutions – will offer innovative products and services to help newspapers excel in today’s environment.”
More information on mediaXchange is available in today’s NAA press release.
Related links:
mediaXchange FAQs
mediaXchange site