The Newspaper Association of America has scheduled two new Webinars focusing on digital media revenues.
Local Search: Strategies for Audience and Revenue Growth
Tuesday, August 26, 2 p.m. ET
After much experimentation, newspapers are finding new ways to serve smaller advertisers online, some through enhanced local search capabilities, some through SEO services and others through interactive business directories. This Webinar will explore two successful models for capturing non-traditional advertisers, one from a small-market newspaper and one from a larger market organization. Register here.
More on local search is avaiable through NAA's recent Digital Edge report, also called "Local Search: Strategies for Audience and Revenue Growth."
Social Media: Grow Revenue Profitability Online with an Audience-Focused Business Model
Wednesday, August 27, 2 p.m. ET
Social media is a hot topic right now, with media companies experimenting with their own social media tools, and partnering with companies like LinkedIn and Twitter. With so many outlets for social engagement, most media companies are left wondering “Where do I begin and what's the best strategy?” A leading expert in the field will help you understand how to grow revenue profitability with an online audience-focused strategy. Register here.