We just put yet another new idea into the Online Ideas Gallery, NAA’s database of best practices and innovative ideas.
Alphabet City, a quiz on the St. Louis Post-Dispatch’s Web site, is a local landmark-recognition game spearheaded by the photo department. Although the Post-Dispatch didn’t incorporate advertising into their quiz, other newspapers could easily make this a revenue-generating idea. Lynden Steele, a photo editor at the newspaper who worked on the project, said most letters came from local businesses.
Read about it here in the Online Ideas Gallery!
(Thanks to Steve Yelvington for the pointer and Lynden Steele for giving us information about the project.)