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GOLD Network Online
Marketing Conference Participants What are people saying about GOLD? "I think the session effectively identified all areas of the newspaper that needed to look at opportunities to reach diverse markets with the hope of growing circulation and revenue." Jim DeLuca, Director of Circulation, Akron Beacon Journal
"The more participants from one publication the better. That potentially increases the program's effectiveness because more people can be on the same page when company strategies are implemented." Judy Lynn Howard, Multimedia Editor, Arlington (Texas) Morning News "We have talked and encouraged staffers to ‘think outside the box.’ The GOLD seminar illustrated how this concept can translate into copies and ad revenues. I enjoyed it very much." Tim Kucehman, Manager of Finance, Akron Beacon Journal "I walked away with an increased awareness of opportunities that we may overlook. I was happy to have received the broad perspective from such an esteemed group." Lewis Mitchell, Financial Analyst, The Dallas Morning News "Many of these modeling principles would apply to the entire newspaper market … helping to build a real master picture of our total diverse market. This type of work … can help the newspaper across its entire market, and be one of the most valuable programs that a newspaper marketer could ever attend." Mark Stange, Vice President of Advertising, Cox Ohio Publishing/Dayton Daily News For
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Copyright 2003 Newspaper Association of America |
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