GOLD Senior-Level Report

The GOLD Training Program
After bringing unprecedented focus and momentum to the industry’s diversity initiatives, the Newspaper Association of America now takes its next step: GOLD!

Growth Opportunities by Leveraging Diversity is NAA’s new industrywide project that helps newspapers become better equipped in serving emerging markets. The GOLD Project includes a training program that enhances a newspaper team’s understanding of the unique needs of diverse audiences.

GOLD Online Marketing Conference Series
GOLD Program has launched an Online Marketing Conference series, in an effort to bring our members the information you need…in a format you can use…and at a price you can afford!! The first GOLD Online Marketing Conference was hosted in July 2001, and it received excellent reviews. Find out how to participate in the next GOLD Online Marketing Conference.

GOLD Products
GOLD has developed a series of tools to support the diversity marketing efforts of newspapers. Any newspaper that is seriously considering how to create better products and circulation strategies to attract diverse audiences and the advertisers trying to reach them should use the tools outlined in these products.

GOLD Glossary
Terms and Definitions

GOLD Toolkit: (Members only)

• Module 1
• Module 2
• Module 3
• Future Tail & Radio / Cable Game
• Prep Packet
• Serving the Community
• Time & The Rest of Life
• Toolkit Video
• Video Footage