 |
|
Finding
GOLD
in Diversity
A
major new NAA report called Growth Opportunities by Leveraging Diversity
demonstrates how profits and diversity can go hand-in-hand.
By Don Williamson
|
|
he world that
newspapers survey as they create strategies to propel them through
the 21st century represents truly new territory.
Nonwhite populations have tripled
in 30 years and continue to grow. One-person households proliferate
as the nuclear family fades. There are 62 million working women
in the United States, projected to reach 71 million by 2006, when
|
one of every
two people entering the workforce will be a woman. And minority
businesses are growing much faster than the overall economy.
Then
there is the Internet. Anyone watching the Super Bowl and its relentless
stream of “e” and “dot-com” commercials knows
our society’s landscape has changed. And newspapers know they
must become part of that landscape.
the rest of story
|
|
|
Highlights
from
this month’s issue:
|
|
Coverage Story
 Two
recent publications provide a map for the improvement of community
coverage by newspapers. In Covering the Community: A Diversity Handbook
for Media, journalism professor Leigh Stephens Aldrich helps reporters
to deal with multi-cultural communities. In “A Guide to Developing
a Community-Based Strategy for Influencing Local Neighborhood Coverage,”
Byron
White of the Chicago Tribune urges citizens to create “a rapport
with reporters, editors and news administrators that takes advantage”
of everyone’s best interests. Read People on page 8.
|
|
|
California Dreaming
 Julio
Moran, executive director of the California Chicano News Media Association,
would like to see a day when parity arrives and his group is no
longer needed. But until that day comes, CCNMA will continue to
sponsor the West Coast’s largest job fair for journalists of
color (shown here), add to the more than $425,000 in scholarships
it has given out since 1976, and engage college students in the
subject of diversity. Read Success Story on page 14.
|
|
