American adults who read a newspaper in print or online every weekday
Unique visitors to newspaper websites in August 2012
The percentage of 18- to 24-year-olds who read a newspaper in print or online in the past week
Amount spent by advertisers in U.S. newspapers in 2011
Adults reading a newspaper in print or online in the past week
Amount consumers spent on buying newspapers in 2011
Adults who claim they did not read a newspaper in the past week - but who did use one
Share of newspaper revenue now coming from digital
Total Web ad revenue recorded by newspapers in 2011
Adults who access newspaper content on their smartphones or tablets in a typical month
U.S. adults who took action on a newspaper ad in the past 30 days
Number of newspapers with tablet apps
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Scarborough Research, USA+, Release 1, 2012; Frank N. Magid “How America Shops and Spends 2011” and “Newspaper Multiplatform Usage Study 2012”
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