101 million American adults who read a newspaper in print or online every weekday				110 million Unique visitors to newspaper websites in August 2012
56 percent The percentage of 18- to 24-year-olds who read a newspaper in print or online in the past week				$24 billion Amount spent by advertisers in U.S. newspapers in 2011
Nearly 7 in 10 Adults reading a newspaper in print or online in the past week				$10 billion Amount consumers spent on buying newspapers in 2011
36 percent Adults who claim they did not read a newspaper in the past week - but who did use one				15 percent Share of newspaper revenue now coming from digital
$3.2 billion Total Web ad revenue recorded by newspapers in 2011				28 million Adults who access newspaper content on their smartphones or tablets in a typical month
79 percent U.S. adults who took action on a newspaper ad in the past 30 days				110 + Number of newspapers with tablet apps

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Sources

Scarborough Research, USA+, Release 1, 2012; Frank N. Magid “How America Shops and Spends 2011” and “Newspaper Multiplatform Usage Study 2012”

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