The NAA Foundation started Teen$eek after conducting research to determine how newspapers can groom Generation Y to be loyal readers, and how to develop this new revenue stream.

The project was conducted in three test markets with award-winning youth sections. The NAA Foundation provided each newspaper a grant for a dedicated sales rep, and avenues to bring new revenue streams to youth sections were explored, tested and achieved. Each section shows the potential, if the full commitment was made, to establish self-sufficiency. The Teen$eek report details the success of the project’s first year.