Fusion Magazine

This quarterly newsletter focuses on the business of diversity within the newspaper industry. In it you will find new strategies for making diversity work in advertising, news and editorial, circulation, marketing, production, human resources and the business office. NAA members receive issues of Fusion free with their subscriptions to Presstime magazine.

Current Issue: Winter 2007

Building Audience, Building Brands
If “interactive” was the buzzworthy, career-enhancing word to have on a business card a decade ago, “audience development” may well hold the same cachet now. Audience-development positions have begun to blossom at newspaper companies as publishers seek ways to bolster readership and grow beyond core products.

First Published: December 4, 2007

Guiding Lights
As this issue’s lead story demonstrates, more and more newspapers are looking to audience-development executives to lead the way in mapping strategy, researching markets and creating new products for underserved audiences. Here are short profiles of three leaders charged with this mission, excerpted from a longer white paper.

First Published: December 4, 2007

Chain Reaction: How to Forge Network Links in Cyberspace
When did you last need a reference from a former job? Customer referrals for a new business venture? A link to someone at the company where you’d like to interview? The inside scoop on the person who may become your new CEO? Or leads in finding your 10th-grade art teacher?

First Published: December 4, 2007

Finders, Keepers
In an era of media-company mergers and shrinking news holes, keeping talented employees is more important than ever.

First Published: December 4, 2007

Forward, Fast
Newspapers are implementing innovative ideas at speeds once unimaginable in the industry, launching new products at a record pace, assessing a project’s worth as they go and retooling as needed on the run.

First Published: December 4, 2007

Previous Issue: Fall 2007

Getting to Know You
When The New York Times Co., one of the nation’s most storied newspaper enterprises, hired Desiree Dancy last fall into the newly created position of vice president/diversity & inclusion, many people took note. Dancy, who arrived from the investment banking industry, knew that she was expected to point the company toward “some new and exciting things.”

First Published: August 30, 2007

How to Handle Opposition When Leading the Charge
Got backbone? You’ll need it. Battle-tested executives say resolve is crucial if you want to lead change.

First Published: August 30, 2007

Leadership Lessons
Throughout his newspaper career, Shaun O’L. Higgins has looked to history, art, science and movies for leadership and business lessons. In the course of doing so, Higgins, director of sales and marketing at The Spokesman-Review in Spokane, has authored or co-authored nine books, including Leadership Secrets of Elizabeth I, Movies for Leaders and Movies for Business. He shares his thoughts and observations on leading during challenging times.

First Published: August 31, 2007

Making Change
Massive change is under way at many newspapers nationwide, and if moves made recently at The Atlanta Journal-Constitution are any indication, the best way to implement those changes is to communicate with staff early and often.

First Published: August 30, 2007

Refocus, Reinvent, Redirect... Yourself
Most of us live our lives and pursue our careers in the same way. We acquire set attitudes, behaviors and expectations as young adults, then repeat those patterns in our 30s, 40s, 50s, 60s and beyond.

First Published: August 31, 2007

Fusion Magazine

Current Issue: Winter 2007

Previous Issue: Fall 2007

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