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The Newspaper Association of America (NAA) is a nonprofit organization
representing the $57 billion newspaper industry and more than
2,000 newspapers in the U.S. and Canada. Most NAA members are
daily newspapers, accounting for 87% of U.S. daily circulation.
Membership also includes many nondaily U.S. newspapers and other
newspapers published in the Western Hemisphere, Europe and the
Pacific Rim. Information about NAA and the industry can be found
on the AssociationŐs Web site [www.naa.org].
NAA was formed June 1, 1992, by the merger of the American Newspaper
Publishers Association, the Newspaper Advertising Bureau, and
five industry marketing associations: the Association of Newspaper
Classified Advertising Managers, International Circulation Managers
Association, International Newspaper Advertising and Marketing
Executives, Newspaper Advertising Co-op Network, and the Newspaper
Research Council.
NAA serves the newspaper
industry and its individual members in strategic efforts to:
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Retain
and build advertising share in all categories and improve
newspapers' sales and marketing capabilities |
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Advocate
and communicate the views and interests of newspapers to all
levels of government and support newspapers' interests in
First Amendment issues |
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Encourage
a diverse work force and reflect diversity in newspaper products |
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Provide
research, analysis and practical guidance on long-term competitive
developments in order to ensure continued revenue growth through
new product and business development. |
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Grow
readership and make newspapers a part of every consumers
life and every advertisers media plan, while building
renewed confidence about the industry externally and among
newspaper employees. |
NAA sponsors several
major meetings for its members and others in the industry:
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The
Annual Convention features a program of speakers, panels,
and workshops on matters of interest to those in the newspaper
business. The schedule:
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2001Toronto,
April 29-May 2
2002New Orleans, April 28-May 1
2003Seattle, April 27-30 |
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NEXPO®,
NAA's Annual Technical Exposition and Conference, combines
four days of the largest annual trade show of newspaper systems
and equipment in the United States with a conference program
designed to help improve newspaper production operations.
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2001New
Orleans, June 16-19
2002Orlando, June 22-25
2002Las Vegas, June 16-19 |
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NAA
Newspaper Operations Superconference, Orlando, Jan. 7-12,
2001 |
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NAA
Foundation Conference on Newspaper In Education, Denver, April
3-6, 2001 |
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CONNECTIONS®
(New Media Conference), Washington, D.C., July 19-22, 2001 |
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NAA
Classified Conference, Hilton Head, S.C., June 10-13, 2001 |
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NAA
Research Conference, Washington, D.C., July 19-21, 2001 |
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NAA
Marketing Conference, Washington, D.C., July 22-25, 2001 |
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