 |
8
|
Percentage
of Weekday Audience
|
| Section
Readership |
Adults |
Men |
Women |
White |
Black |
Spanish/
Hispanic1 |
| Business/Finance |
62 |
67 |
56 |
63 |
52 |
50 |
| Classified |
55 |
57 |
54 |
55 |
59 |
56 |
| Comics |
59 |
60 |
59 |
60 |
56 |
52 |
Entertainment
(movies, theater, etc.) |
68 |
63 |
74 |
68 |
67 |
64 |
| Food or cooking |
57 |
48 |
66 |
58 |
50 |
46 |
| Main News |
90 |
88 |
91 |
91 |
85 |
82 |
| Sports |
61 |
75 |
47 |
62 |
60 |
61 |
| TV/radio listings |
54 |
53 |
56 |
55 |
52 |
48 |
1Defined
as "of Spanish or Hispanic origin or descent."
Source:
Scarborough Research, 1999, Release 1 (Top 50 DMA Market Report)
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