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Who They Are:
Male
55%
Female
45%
Age 18-34
40%
Age 35-49
32%
Age 50 and over
28%
Married
55%
Single/never married
25%
Widowed/separated/divorced
20%
Have children living at home
48%
Median income
$40,220
Home Ownership:
Own
68%
Rent
31%
Education:
High school graduate or less
45%
Attended or graduated college
31%
College graduate
24%
Employment:
Employed full-time
32%
Employed part-time
14%
Not employed
24%
Occupation:
Professional/manager/
business owner
30%
Sales/clerical
9%
Blue collar
26%
Service
18%
Homemaker
8%
Other
9%
Source: NAA Media Usage Study, 2000
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©2000 Newspaper Association of America.
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