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How Single-Copy Buyers Rate Newspaper Advertising

 Rating of Newspaper Advertising
as Excellent/Very Good:
Food and grocery ads
65%
Ads for job opportunities
72%
Making it easy to know where to go to find the products you want
62%
Ads for entertainment events/activities
60%
Giving prices of products and services
62%
Ads for sporting events
64%
Auto ads
67%
Real estate ads
69%
Letting you do comparison shopping
56%
Helping you save money
55%
Ads for stores, 
other than supermarkets you shop in
59%
Letting you know about new products and features
54%
Helping you save time
52%
Ads that are presented attractively
50%
Ads in color
49%
Accurately representing products in photos
48%
Health and beauty ads
47%
The product it advertises
53%
Clothing ads
53%

Source: NAA Media Usage Study 2000
 
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