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More than 1,200 North American daily newspapers have launched
online services (as of April 1, 2000).
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Worldwide, there are more than 4,000 daily, weekly
and other newspapers online.1 |
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More than 75% of online daily newspapers have
circulations under 50,000. |
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Fifty-four percent of consumers who look for
local or community information online use online newspapers.2
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Eighty-two percent of online newspaper users
read the printed newspapers with same or increased frequency.2
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Internet users visit newspaper Web sites more
frequently during the month than any other media category, except
Portal sites. Internet users spend more time on online newspaper
sites than any other media category, except cable TV sites.3 |
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Over 70% of NAA daily newspaper members offer
online classified advertising. |
Newspapers lead
most traditional media Web sites in unique audience.4
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Unique
Visitors
|
| Magazines |
22,426
|
| Newspapers |
16,588
|
| Network television |
8,412
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| Radio |
2,225
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Newspaper Web site
users are more likely to make purchases online.2
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Internet Users* |
Online Newspaper Users** |
| Hardware/Software |
47% |
59% |
| Airline Tickets |
24% |
66% |
| Music CDs/Tapes |
30% |
56% |
| Clothing |
21% |
55% |
*Represents
Internet users who have made purchases online
**Online newspaper users column is a percentage of Internet
users column
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Online shoppers
are most likely to be influenced by newspaper Web sites in their
purchasing decisions.5
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Influence
on All Purchases
Researched Online
(Even Those Bought Offline)
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| Newspaper Web Sites |
67%
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| Magazine Web Sites |
63%
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| TV Web Sites |
62%
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