 |
34
|
1996
(millions
$CDN)
|
Percent
of Total
|
1997
(millions
$CDN)
|
Percent
of Total
|
1998
(millions
$CDN)
|
Percent
of Total
|
| Daily Newspapers |
$ 1,960
|
32.0
|
$ 2,303
|
34.1
|
$ 2,379
|
32.4
|
| Television |
1,975
|
32.3
|
2,099
|
31.1
|
2,312
|
31.5
|
| Weeklies, Semi, Tri, etc. |
597
|
9.7
|
634
|
9.4
|
765
|
10.4
|
| Radio |
792
|
12.9
|
849
|
12.6
|
921
|
12.6
|
| General Magazines |
318
|
5.2
|
347
|
5.1
|
381
|
5.2
|
| Trade Magazines |
233
|
3.8
|
252
|
3.7
|
277
|
3.8
|
| Other Print |
49
|
0.8
|
48
|
0.7
|
49
|
0.7
|
| Outdoor |
200
|
3.3
|
220
|
3.3
|
250
|
3.4
|
| TOTAL MAJOR MEDIA |
$ 6,124
|
100.0
|
$ 6,752
|
100.0
|
$ 7,334
|
100.0
|
Source:
Canadian Newspaper Association |
|
|
