|
• More
than 1,300 North American daily newspapers have launched online
services (as of May 1, 2001).
• Worldwide, there are more than 4,500 daily, weekly and other
newspapers online.1
Online
newspapers are the
dominant local Web sites
• Local online news sites have twice the percentage of loyal
customers as national online news sites.2
• Newspapers lead all other local online sites in awareness,
reach and merchant contacts.3
• Online newspapers attract more visitors than any other local
site in 60% of top U.S. markets.4
• Newspaper sites receive six times the number of monthly
page views on average than local TV sites.5
1 Editor & Publisher
2 cPulse Internet Satisfaction Monitor
3 NFO Communications study of 17 major metropolitan markets
from July-December 2000
4 The Media Audit, based on surveys in 81 U.S. markets
5 Frank N. Magid Associates
6 Belden Associates
7 NetSmartAmerica.com 8 Forrester Research, April 2001
|
Online
newspaper users are a highly attractive audience
| Average
Age |
37.7 |
| Average
Income |
$58,900 |
| Gender
|
56%
Male, 44% Female |
| Education |
52%
College or more |
| Access
Location |
62%
Home, 35% Office |
Source:
Belden Web Site Survey, March 2001
• Eighty-two
percent of online newspaper users have read a copy of the
printed newspaper in the last 7 days.6
• Eighty-five percent of newspaper Web site visitors have
made purchases online with a median expenditure of $376.6
• More than 70% of online newspaper site visitors own a wireless
device.7
• In one study, 65% of local and national marketers cited
newspaper Web sites as being efficient at meeting marketing
goals, more than any other local online choice.8
For links to newspapers online, go to www.newspaperlinks.com
For links to newspaper classified sites, go to www.bonafideclassified.com
|
