The Newspaper Association of America (NAA) is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87% of U.S. daily circulation. Membership also includes many non-daily U.S. newspapers and other newspapers published in the Western Hemisphere, Europe and the Pacific Rim. Information about NAA and the industry can be found on the Association’s Web site [www.naa.org].

NAA was formed June 1, 1992, by the merger of the American Newspaper Publishers Association, the Newspaper Advertising Bureau, and five industry marketing associations: the Association of Newspaper Classified Advertising Managers, International Circulation Managers Association, International Newspaper Advertising and Marketing Executives, Newspaper Advertising Co-op Network, and the Newspaper Research Council. NAA serves the newspaper industry and its members in strategic efforts to:
• Retain and build advertising share in all categories and improve newspapers’ sales and marketing capabilities
• Advocate and communicate the views and interests of newspapers to all levels of government and support newspapers’ interests in First Amendment issues
• Encourage a diverse workforce and reflect diversity in newspaper products

• Provide research, analysis and practical guidance on long-term competitive developments in order to ensure continued revenue growth through new product and business development
• Grow readership and make newspapers a part of every consumer’s life and every advertiser’s media plan, while building renewed confidence about the industry externally and among newspaper employees.

Industry Vision
Newspapers serve our democratic society by vigilantly protecting the people’s right to know. Newspapers are leaders in providing news, editorial comment, information and advertising. Newspapers will remain vital and sustain their vigilance by:
• Investing energy and resources to strengthen their value to readers and advertisers
• Continuing to be the most comprehensive source of gathering, organizing and presenting news and information
• Pioneering businesses that anticipate and meet the changing needs and desires of consumers and marketers
• Attracting, retaining and advancing a talented, creative and diverse workforce.

For a calendar of NAA Conferences and events, see page 38