CONTENTS
Table of Contents
NAA: Who We Are
Highlights: The Year in Review
U.S. Daily and Sunday Newspaper Reading Audience
U.S. Daily and Sunday Newspaper Readership Demographics
How Single-Copy Buyers Rate Newspaper Advertising
Demographic Profile of Single-Copy Newspaper Buyers
U.S. Daily Newspaper Pages or Sections Usually Read
U.S. Daily and Sunday Newspaper Circulation Expenditures
U.S. Daily Newspaper Advertising Expenditures
U.S. Daily Newspaper Classified Advertising Expenditures
Number of U.S. Daily Newspapers
Total U.S. Non-Daily Newspapers
U.S. Daily Newspaper Circulation
U.S. Daily Newspapers by Circulation Category
Newspaper Joint Operating Agreements
Competitive Media Index
U.S. Advertising Expenditures—All Media
Newspaper Interactive Services
U.S. Online Newspaper Readership
Facts About Nexpo/SuperConference®
Nexpo® Attendee Profiles
Growth Rate of U.S. Newsprint Consumption and Real GDP
Newsprint Transaction Prices
U.S. Newspaper Recycling
Use of Recycled Newspapers
Canadian Daily Newspapers
Canadian Daily Newspaper Advertising Expenditures
Canadian Advertising Expenditures—All Media
U.S. Newspaper Employment
Journalism Graduates
Employment of Women and Minorities
NAA Foundation
Newspaper In Education and Student Journalism Programs
NAA Conference Calendar—Other Dates to Remember
4
5
6
7
8
9
10
11
12
13
14
15
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
© 2002 Newspaper Association of America.
All rights reserved.
